Industries

Supply Chain & Logistics

Tracking, routing and warehouse tooling that removes the phone call.

Every logistics operation has a spreadsheet and a WhatsApp group holding it together. The goal is not to digitise the whole chain at once — it is to make one leg of it observable end to end, then let the savings fund the next. We start where the money leaks: empty miles, partial loads, and inventory nobody can see.

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Google Cloud for supply chain

We build the chain on BigQuery, Pub/Sub and Vertex AI forecasting, with SAP and Oracle kept as the system of record rather than replaced. The pattern is the same everywhere: connect operations data first, then apply AI to the exceptions.

01 · Sense

Shipment events · Pub/Sub

Demand and movement read on the same clock.
02 · Predict

Vertex AI forecasting

A forecast a planner actually uses, not one that gets filed.
03 · Move

Route and load building

A plan the dock can still execute at 6am.
04 · Prove

BigQuery

Scope 1 and load efficiency from the same trip records.

46.8%: potential reduction in human-serviced contacts from gen AI automation across operations; Source: Industry benchmark, paraphrased

SASB TR-AF — Air Freight & Logistics, with TR-RO for road

SASB standards ↗

In logistics, scope 1 fuel is both the largest cost line and the largest emissions line — which makes this the rare case where the sustainability dashboard and the P&L dashboard are the same dashboard.

TR-AF-110a.1
Scope 1 emissions

gross scope 1 GHG (tCO2e), % under emissions-limiting regulation

Freight invoices and telematics already contain fuel volume — we normalise units once and report from there.
TR-AF-110a.2
Fuel mix

renewable fuel as % of total fuel consumed

Tracked per lane and per carrier, so a customer’s scope 3 question has an answer with a document behind it.
TR-AF-110a.3
Load efficiency

empty and partial-load kilometres as % of total

The commercial and the carbon case are the same metric. We compute it from shipment and telematics events, not from monthly reports.
TR-RO-320a.1
Driver safety

recordable incident rate per million miles

Safety events joined to the same trip records, so a hotspot is visible before it becomes a claim.

Sustainability disclosures, their SASB code, the metric and how we would instrument it
Standard	KPI	Metric	How we instrument it
`TR-AF-110a.1`	Scope 1 emissions	gross scope 1 GHG (tCO2e), % under emissions-limiting regulation	Freight invoices and telematics already contain fuel volume — we normalise units once and report from there.
`TR-AF-110a.2`	Fuel mix	renewable fuel as % of total fuel consumed	Tracked per lane and per carrier, so a customer’s scope 3 question has an answer with a document behind it.
`TR-AF-110a.3`	Load efficiency	empty and partial-load kilometres as % of total	The commercial and the carbon case are the same metric. We compute it from shipment and telematics events, not from monthly reports.
`TR-RO-320a.1`	Driver safety	recordable incident rate per million miles	Safety events joined to the same trip records, so a hotspot is visible before it becomes a claim.

Where we help

Visible inventory, one truth: Stock positions across sites, 3PLs and contract manufacturers reconciled into a single read model, with the exceptions surfaced rather than averaged away.
Routing and load building: Route and load planning integrated with what the warehouse actually picked. Most "optimisation" fails because the plan and the dock disagree by 6am.
Exception-first operations: Alerts on the shipments that will miss, not a wall of green tiles. Demand sensing and forecasting where the forecast is used by a human, not filed.

Working on something in Supply Chain & Logistics?

A 30-minute call is usually enough to work out whether this is a quick win or a rebuild — and we will tell you if it is the second one before you spend anything.

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Where is the leakage in your network?

Empty miles and inventory write-off are the two cheapest wins in most chains. Model what yours are worth.

Indicative

Supply Chain & Logistics

Cost of empty / partial miles

$7.1M

Annual transport spend: $32M
Annual write-off cost: $875k
Recoverable / year: $2.8M

Shipments per month 60 k

1 k 500 k

Average cost per shipment 45 $

Empty / partial-load kilometres 22%

5% 45%

Annual inventory write-off 1.8 % of stock value

0.2 % of stock value 8 % of stock value

Model assumptions

Stock value estimated at 1.5× annual transport spend; replace with your balance-sheet figure for the detailed model.
35% of empty/partial-mile cost treated as addressable through load building and lane consolidation.
30% of write-off treated as addressable through demand sensing and allocation rules.

An order-of-magnitude model, not a quote. We will send the version with your real baselines, the assumptions replaced, and the implementation cost netted out.

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